Freedom 251 was officially launched. The themes of Digital India, Skill India, and Make in India were given a lot of importance at the launch event, as the potential use cases of the phone to empower citizens in rural and semi-urban areas were highlighted.
The company did not share too many details, but stated the although the chipset will be imported from Taiwan at present, the rest of Freedom 251 would be made in India; the goal is to make up to 75 percent of the hardware in India by the end of one year, and to raise this to 100 percent over time, said Ringing Bells President Ashok Chadha. To accomplish this, the company is looking at investing in two manufacturing plants - in Noida and Uttaranchal - immediately as a pilot project at an estimated cost of Rs. 500 crore, with a targeted capacity of 5 lakh units each per month, with a goal of having five manufacturing centres in total over time, Chadha added
He also confirmed that there is no government subsidy for the phone, and nor is there any involvement from the government, beyond a long time friendship with MP Murli Manohar Joshi, who provided "vision and guidance" for the Freedom 251 project.
The eventual goal, according to the company, is to sell over 1 crore units per month. At the launch, Chadha also confirmed that if the number of orders crosses 2.5 lakhs, the company will have to stop taking further orders.
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The Ringing Bells Freedom 251 runs on Android 5.1, with a 4-inch display, a quad-core 1.3GHz processor, 1GB of RAM, and 8GB of storage (expandable to 32GB). The phone, which can be booked online until Saturday, is priced at an amazingly low Rs. 251, but you may have to wait a few months to actually get the phone, as units may be delivered as late as June 30.
Also see:World's Cheapest Smartphone
Also see:World's Cheapest Smartphone
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